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    Comparative study on story-telling between local specialties and historical person in Asia and West
    Volume 1, No. 1, September 2020 | 6 pages| http//dx.doi.org/10.46410/jbtm.2020.1.1.03


    TaeWan Kim, Department of Global Culture & Contents, HUFS
    Jong-Oh Lee, Department of Global Culture & Contents, HUFS


    Local specialties are items of special quality that come from certain places. For local specialties to develop into luxury goods, storytelling based on historicity and popularity is needed. For this purpose, a long period was emphasized to increase historically. And to increase popularity, storytelling, which was used by famous people like King, was used. To discuss these cases, I analyzed local specialties in Korea, China, and France. One of the most important ingredients in Korean food, Red chilli pepper paste was famous for being made in the Sunchang area. However, it was not historically long, it was storytelling of the relationship with Lee Seong-gye, a character from more than 400 years ago. XiHu Longjing Tea, the representative tea of China, was made of high quality, which had been rated intermediate, with the storytelling with Emperor Qianlong. France's Brie Cheese, a land of cheese, has brought Louis XIV to overcome the 2,000-year history of Roquefort and the 80 percent popularity of Comté.


    Sunchang red chilli pepper paste; XiHu Longjing Tea(西湖龍井茶); Brie cheese


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    [2] Eric Hobsbawm, inventing traditions, The Invention of Tradition, Seoul:Humanist, pp. 21, (2004).

    [3] Christian Salmon, Storytelling: Bewitching the Modern Mind, Seoul:Hyonsilmunhwa, pp. 20, (2010).

    [4] Wang Zunren, Chinese tea culture, Seoul:Editer, pp. 86–91, (2004).

    [5] Murase Miyuki, 10 kinds of world cheese, Seoul:YeMunSa, pp. 84, (2014).

    [6] Joo YoungHa, A Study on the Symbolization Process of Pepper, Historical folklore11, 2000.

    [7] Lee EunMi, French Cheese : About Cheese Meat and AOC Certified Cheese, French Language Education34, pp. 493, (2010).

    [8] Hwang SunYup, Current Status and Tasks of Plant Name Research, Korean studies, pp. 37-4, (2014).

    [9] Digital SunChang Culture complete collection: http://sunchang.grandculture.net/Contents?local=sunchang&dataType=0403 (accessed on 30 June 2020).


    Kim, T. W. & Jong, O. L. (2020). Comparative study on story-telling between local specialties and historical person in Asia and West. Journal of Business and Technology Management (JBTM), HolyKnight, vol. 1, 19-24. doi.org/10.46410/jbtm.2020.1.1.03.

    Kim, TaeWan, et al “Comparative study on story-telling between local specialties and historical person in Asia and West.” Journal of Business and Technology Management, HolyKnight, vol. 1, 2020, pp 19-24. JBTM, https://holyknight.co.uk/journals/jbtm/Vol1-1/3.html.

    [1] T. W. Kim, and J. O. Lee, “Comparative study on story-telling between local specialties and historical person in Asia and West.” Journal of Business and Technology Management (JBTM), HolyKnight, vol. 1, pp. 19-24. September 2020.